A Mission-Driven Product
As the American restaurant industry adapts to changing Covid landscape, many independent restaurants and food professionals have moved to more informal and agile food businesses to make ends meet, and to help nourish their communities.
Minimart was started in March 2020 to support the growing independent food community by providing online menu hosting and order fulfillment services for free. As of December 2020, just nine months later, the platform had grown to almost 200 entrepreneurs and facilitated over $500,000 in sales at no cost to its users. That means savings of almost $15,000 in credit card processing fees, not to mention the 10-30% commission avoided from exploitative delivery/courier services.
Like many of the chefs and bakers growing their businesses on
Minimart, our work is a labor of love and started as a volunteer project. Our goal is to provide elegant, high quality tools at a low cost for early-stage entrepreneurs. We believe the benefits of web technology shouldn't be reserved for only those already at the top.
The Team
Minimart was created in Los Angeles by
Resto founder, Eli Silverman, with support from Savannah de Montesquiou.
In addition to building Resto and Minimart, Eli operates a branding and software consultancy that began in New Orleans over ten years ago.
Caliper Creative works with independent restaurants designing logos and print materials, creating websites and building custom software.